Andrei Gorokhov, Product Design Leader, Enterprise software

ANDREI

GOROKHOV

ANDREI

GOROKHOV

Design leader based in Munich, Germany. Within 2017-2025 I've built Design Org and trading tools at enmacc - B2B SaaS marketplace for energy & environmental commodities.

Before that I designed booking systems at Sixt Rent The Car, web hosting tools for Timeweb Data Centers, messenger at Intermedia Cloud and Movie Awards 2009 at MTV

Foundation: failures, trade-offs, learnings and successes

Impact: user trust, revenue and volume. Trade ratio +35%, NPS +44%, shipping speed +30%

Foundation: failures, trade-offs, learnings and successes

Impact: user trust, revenue and volume. Trade ratio +35%, NPS +44%, shipping speed +30%

Foundation: failures, trade-offs, learnings and successes

Impact: user trust, revenue and volume. Trade ratio +35%, NPS +44%, shipping speed +30%

Scaling energy trading platform with the help of UX Vision

Impact: feature enablement, growth blockers resolved, team reputation, engineering architecture gains.

Scaling energy trading platform with the help of UX Vision

Impact: feature enablement, growth blockers resolved, team reputation, engineering architecture gains.

Scaling energy trading platform with the help of UX Vision

Impact: feature enablement, growth blockers resolved, team reputation, engineering architecture gains.

Bridging Brand and Product at E-world energy trade fair

Impact: record foot traffic, viral booth moments, increased lead generation, strong feedback.

Bridging Brand and Product at E-world energy trade fair

Impact: record foot traffic, viral booth moments, increased lead generation, strong feedback.

Bridging Brand and Product at E-world energy trade fair

Impact: record foot traffic, viral booth moments, increased lead generation, strong feedback.