Andrei Gorokhov, Design Leader, enterprise and B2B

ANDREI

GOROKHOV

foundation

SCALING

Download CV

ANDREI

GOROKHOV

Download CV

🇩🇪 Munich-based UX design leader experienced in complex enterprise platforms for regulated industries - trading venues, data, risk and compliance tools.

🇩🇪 Munich-based design leader experienced in complex enterprise platforms for regulated industries - trading venues, data, risk and compliance tools.

I've built and scaled design organisation and green energy trading tools at enmacc. Re-shaped booking systems and UX processes at Sixt Rent a Car. Designed interfaces for Timeweb Data Centers and corporate messenger at Intermedia Cloud.

Design foundation of enmacc: wins, failures, and trade-offs

Design foundation of enmacc: win, failures, and trade-offs

Read the full case study >

More projects in Google Drive >

New UX patterns supported growth to become the leading wholesale OTC energy trading platform in Europe
Built and managed a high-performing team of 4 designers covering product and marketing designs; with 80% retention rate

New UX patterns supported growth to become the leading wholesale OTC energy trading platform in Europe
Built and managed a high-performing team of 4 designers covering product and marketing designs; with 80% retention rate

↑ 35%

Trade ratio

25% → 60%

↑ 44%

Net Promoter Score

35 → 52 points

NPS growth

35 → 52 points

↓ 1%

Client churn after

4x price increase

↑ 1M€

Transaction

per deal

Transaction

per deal

↑ 20%

Shipping speed

with new handouts

Shipping speed

with new

handouts

↓ 40%

Time to mockup

with Design System

Scaling enmacc RFQ platform and securing stakeholders' buy-in with UX Vision

Read the full case study >

New features

suggested for

roadmap

5 / 17

Features shipped

shortly after

2 / 17

Features showed

high traction

Drove the product process from design side.
Enabled platform scaling in commodity, industry and geo spaces.
Team reputation went up and we gained trust of the stakeholders.
Introduced new architecture that enabled engineering gains.
Gained appreciation: engineers appreciated feature introductions with rationale for design decisions and details about business cases.

Bridging enmacc brand + product at E-world energy trade fair

Read the full case study >

↑ 30%

Lead generation

comparing to the

year before

↑ 50%

Visitors

of gin-tasting

event

85%

Positive feedback

in feedback survey

by sales team

Created standing out booth with a fraction of a budget
Shipped in time against all odds and overcame multiple challenges
Influenced official press - trade fair organisers used the photo of our booth for communication and event wrap up
Gained stakeholder trust and opened door for bolder concepts

Re-thinking car rental booking flows and UX processes for Sixt

More screenshots of redesign >

Introduced a streamlined imagery workflow. Enabled real-time 3D car image generation instead of a freelancer-dependent process that took days. Connected manufacturer’s imagery with the booking flow.
Applied UX improvements based on UX research to the checkout flows to boost usability, engagement, and conversion.
Presented the concept to C-suite as a part of a core team

Introduced a streamlined imagery workflow. Enabled real-time 3D car image generation instead of a freelancer-dependent process that took days. Connected manufacturer’s imagery with the booking flow.
Applied UX improvements based on UX research to the checkout flows to boost usability, engagement, and conversion.
Presented the concept to C-suite as a part of a core team

Tools for Timeweb Data Centers

More screenshots of interfaces >

Company rose from #13 → #1 in national rating within my tenure and only touch points with clients were web interfaces me and team had created
Built and managed a team of 4 designers as a Founding Designer
SRE, DevOps and Engineers as common user groups

Early career highlights: MTV Movie Awards '09 and visual design

More work in Google Drive >

ANDREI GOROKHOV

2026