Two design functions built from zero. 80% retention over five years. Designers I grew into senior and lead roles. Here's how I lead - and why it works.

Two design functions built from zero. 80% retention over five years. Designers I grew into senior and lead roles. Here's how I lead - and why it works.

Two design functions built from zero. 80% retention over five years. Designers I grew into senior and lead roles. Here's how I lead - and why it works.

3

Designers promoted

to Senior and Staff

roles from mid-level

2

Former reports

got Lead and Staff

roles after Senior

roles in my team

Former reports

got Lead and Staff

roles after Senior

roles in my team

80%

Retention rate

over 5 years

at enmacc

1 : 8

Designer

to developers

ratio

Designer

to developers

ratio

8

Full-time

designers hired

within career

300

Candidates

per role

on average

Testimonials

Testimonials

Testimonials

"An indispensable member of our Tech Triad leadership (Product + Engineering + Design)... His ability to communicate effectively with stakeholders at all levels, including C-Level executives, is a testament to his strategic thinking."

CTO, Enmacc
(former supervisor)

"He built enmacc's design function from the ground up. Starting with close to nothing, he created a strong foundation himself and then scaled it by hiring and mentoring a talented team. That ability to scale while maintaining high standards is rare."

Co-founder and Managing Director, Enmacc

"An empathic leader who built an amazing design team from the ground up... a fresh and easy-going way of supporting each team member's growth, helping us move from mid-level roles to senior positions."

Design Lead, Enmacc

(former direct report)

"In chaotic situations, he always keeps his composure and delivers results. He provides clear guidance and expectationsโ€ฆ The time I spent with Andrei helped me grow not only as a designer but also as a professional."

Visual Designer, Enmacc

(former direct report)

Multiplier work

Multiplier work

Multiplier work

1

The UX Vision I created with the team unlocked a new product category.

Multi-commodity products (Clean Spark spreads, Green-Grey swaps) became possible through a change in software architecture.

2

Design System adopted by engineering.

20% faster feature delivery followed.

3

My team's task-ticketing approach adopted by 3 other departments.

Built in Zoho CRM, but the approach is tool-agnostic.

4

Internal documents package adopted by Legal and Sales.

Client and employee contracts are now clear, readable, and branded.

5

Branded asset library used across Sales and Marketing.

Image library, Zoom backgrounds, presentation templates, icons, logos.

Align visions and gain stakeholders' trust

Align visions and gain stakeholders' trust

At enmacc, the design org I built went from order-taker to strategic partner - shipping a full pre-trade, trading, and post-trade suite at a 1:8 designer-to-developer ratio.

At enmacc, the design org I built went from order-taker to strategic partner - shipping a full pre-trade, trading, and post-trade suite at a 1:8 designer-to-developer ratio.

Trust is the asset everything depends on.

Earned slowly - empathy, storytelling, research.

Driving change through influence.

Planting "idea seeds" so change lands when the time is right.

Research-driven decisions end taste debates.

Positive communication moves teams.

Presenting the "Concept Car" UX Vision to C-suite and Engineering

Quarterly OKR workshop with Tech Triad: CTO, Head of Product and Head of Engineering - turning company goals into design priorities

Grow and run a team

Grow and run a team

My job is to make the design function work without me. Each designer's autonomy - handling work without me - is the metric I track.

My job is to make the design function work without me. Each designer's autonomy - handling work without me - is the metric I track.

Ownership of live features, not Figma file.

One shipped feature teaches more than 10 prototypes.

Every designer has a natural strength.

I find it, use it, fill the gaps.

Rituals with a purpose, not overhead.

Each earns its place or it goes.

Room to make mistakes, time to grow.

Recognition for substance, not hours.

When designers put their soul into the work - I make sure it's seen.

The team at PUSH UX conference, Munich - investing in growth

Cross-team retros - catching misalignment and conflict early.

A custom hoodie for Visual Designer Hojong Lee with the frame-rate number that saved a deadline for E-world Trade fair - appreciation made personal.

Gallup StrengthsFinder workshop - mapping natural strengths

Weekly design feedback round on Mondays

Leading means hard calls too: saying no, cutting a loved feature, telling someone it's not there yet. I do it directly, with care.

Leading means hard calls too: saying no, cutting a loved feature, telling someone it's not there yet. I do it directly, with care.

Leading means hard calls too: saying no, cutting a loved feature, telling someone it's not there yet. I do it directly, with care.

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

๐Ÿ‡ฉ๐Ÿ‡ช Munich-based, open to hybrid and remote.

Let's talk!

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

๐Ÿ‡ฉ๐Ÿ‡ช Munich-based, open to hybrid and remote.

Let's talk!

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

๐Ÿ‡ฉ๐Ÿ‡ช Munich-based, open to hybrid and remote.

Let's talk!

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles. ๐Ÿ‡ฉ๐Ÿ‡ช Munich-based, open to hybrid and remote. Let's talk!