3
Designers promoted
to Senior and Staff
roles from mid-level
2
80%
Retention rate
over 5 years
at enmacc
1 : 8
8
Full-time
designers hired
within career
"An indispensable member of our Tech Triad leadership (Product + Engineering + Design)... His ability to communicate effectively with stakeholders at all levels, including C-Level executives, is a testament to his strategic thinking."
"He built enmacc's design function from the ground up. Starting with close to nothing, he created a strong foundation himself and then scaled it by hiring and mentoring a talented team. That ability to scale while maintaining high standards is rare."
"An empathic leader who built an amazing design team from the ground up... a fresh and easy-going way of supporting each team member's growth, helping us move from mid-level roles to senior positions."
1
The UX Vision I created with the team unlocked a new product category.
Multi-commodity products (Clean Spark spreads, Green-Grey swaps) became possible through a change in software architecture.
2
Design System adopted by engineering.
20% faster feature delivery followed.
3
My team's task-ticketing approach adopted by 3 other departments.
Built in Zoho CRM, but the approach is tool-agnostic.
4
Internal documents package adopted by Legal and Sales.
Client and employee contracts are now clear, readable, and branded.
5
Branded asset library used across Sales and Marketing.
Image library, Zoom backgrounds, presentation templates, icons, logos.
Trust is the asset everything depends on.
Earned slowly - empathy, storytelling, research.
Driving change through influence.
Planting "idea seeds" so change lands when the time is right.
Research-driven decisions end taste debates.
Positive communication moves teams.

Presenting the "Concept Car" UX Vision to C-suite and Engineering

Quarterly OKR workshop with Tech Triad: CTO, Head of Product and Head of Engineering - turning company goals into design priorities
Ownership of live features, not Figma file.
One shipped feature teaches more than 10 prototypes.
Every designer has a natural strength.
I find it, use it, fill the gaps.
Rituals with a purpose, not overhead.
Each earns its place or it goes.
Room to make mistakes, time to grow.
Recognition for substance, not hours.
When designers put their soul into the work - I make sure it's seen.

The team at PUSH UX conference, Munich - investing in growth

Cross-team retros - catching misalignment and conflict early.

A custom hoodie for Visual Designer Hojong Lee with the frame-rate number that saved a deadline for E-world Trade fair - appreciation made personal.

Gallup StrengthsFinder workshop - mapping natural strengths

Weekly design feedback round on Mondays




